Candidates who have passed Bachelor degree in Mass Communication and journalism or any other examination recognized as equivalent thereto, with not less than 50% is eligible for admissions.
After completion of the course the students will be able to learn 1- Journalism, concept, types, history and development of Print journalism, Indian printing press, New trends, future of Print Journalism 2- Indian Press commission, PCI,RNI, Indian Newspaper Society, Challenges for Indian print journalism, Constitutional provisions for print journalism. 3-Press laws, working journalists act, press council act, role of PCI and other acts. 4-Media ethics, principles, role and importance, Models of Code of conduct, challenges for Indian Journalism.
After completion of the course the students will be able to learn 1- News, elements, changing concepts, writing news, elements of news writing, function and structure of news paper organizations. 2 2- Reporting,types, role,importance of sources, changing role of reporters in convergence media. 3- Editing,managing news flow, copy editing, news value, objectives of copy editing, graphics and cartoon, editing software’s. 4- Journalistic writing and types, feature, editorial, column writing, writing for magazines.
After completion of the course the students will be able to learn 1- Radio, history, growth, strength and shortcomings, types of Radio, characteristics, structure, programming. 2- Radio news reporting,skills,news sources, reading skills for radio news. 3-Radio programming, organizational setup, types of programs. 4- Use of ICT in radio broadcasting, commercial code of ethics for radio, Prasarbharti act, FDI in radio
After completion of the course the students will be able to learn 1-Television Broadcasting, history, characteristics, Various television experiments in India, Satellite TV. 2- Ownership patterns, Public service broadcasting, Doordarshanchallenges, future, types of TV channel, role of MIB. 3- Organizational structure of Doordarshan, private television channels in Maharashtra, Women in television channels, soap operas. 4-New technology in TV,DTH, mobile TV, web TV,TRP, television sets.
After completion of the course the students will be able to learn 1- Advertising- history, definition, objectives, classification, Ad agency, structure, media planning, brand management. 2- Print advertising, radio advertising, television advertising, digital advertising and their components. 3- Professional bodies of advertising, Laws and ethical issues in advertising, case studies, prominent advertising agencies 4- Corporate advertisements, types, importance and production
After completion of the course the students will be able to learn 1- Media Management- definition, concepts, types, characteristics of media industry, ownership patterns, models, Innovation and entrepreneurship. 2-Print media management, ownership, patterns, FDI in Indian 3 media, management practices in Indian media, Economics of Indian media industry. 3-PCI,DAVP, INS,ILNA and organization related to Media, regulatory bodies for print, TV, advertising, digital media. 4- Various laws related to Indian media.