MA Mass Communication And Journalism

PROGRAM OUTCOMES (PO’S)

• PO1- The program focuses on in-depth knowledge practical and theoretical aspects of Journalism
• PO2- The program helps student to sharpen their specialisation skills in the field of Mass Media.
• PO3- The program is designed to create anawareness among the students about mass media research.
• PO4- The program also sharpens the research skills of the students.

PROGRAM SPECIFIC OUTCOME ( PSO’S)

• PSO1-The students will be able to write specialized stories for various media.
• PSO2- The students will learn to use Public Relation tools like Press release, news etc.
• PSO3-The students will understand the importance of media survey and media seminars.
• PSO4- The student will acquaint the knowledge of Research report writing.

MJ (C) 1 Print Journalism – Press Laws and Ethics

After completion of the course the students will be able to learn 1- Journalism, concept, types, history and development of Print journalism, Indian printing press, New trends, future of Print Journalism 2- Indian Press commission, PCI,RNI, Indian Newspaper Society, Challenges for Indian print journalism, Constitutional provisions for print journalism. 3-Press laws, working journalists act, press council act, role of PCI and other acts. 4-Media ethics, principles, role and importance, Models of Code of conduct, challenges for Indian Journalism.

MJ (C) 2 Basics of Reporting and writing

After completion of the course the students will be able to learn 1- News, elements, changing concepts, writing news, elements of news writing, function and structure of news paper organizations. 2 2- Reporting,types, role,importance of sources, changing role of reporters in convergence media. 3- Editing,managing news flow, copy editing, news value, objectives of copy editing, graphics and cartoon, editing software’s. 4- Journalistic writing and types, feature, editorial, column writing, writing for magazines.

MJ (C) 3 Principles of Radio Journalism

After completion of the course the students will be able to learn 1- Radio, history, growth, strength and shortcomings, types of Radio, characteristics, structure, programming. 2- Radio news reporting,skills,news sources, reading skills for radio news. 3-Radio programming, organizational setup, types of programs. 4- Use of ICT in radio broadcasting, commercial code of ethics for radio, Prasarbharti act, FDI in radio

MJ(C) 4 Television Journalism

After completion of the course the students will be able to learn 1-Television Broadcasting, history, characteristics, Various television experiments in India, Satellite TV. 2- Ownership patterns, Public service broadcasting, Doordarshanchallenges, future, types of TV channel, role of MIB. 3- Organizational structure of Doordarshan, private television channels in Maharashtra, Women in television channels, soap operas. 4-New technology in TV,DTH, mobile TV, web TV,TRP, television sets.

MJ (C) 5 Basics of Advertising

After completion of the course the students will be able to learn 1- Advertising- history, definition, objectives, classification, Ad agency, structure, media planning, brand management. 2- Print advertising, radio advertising, television advertising, digital advertising and their components. 3- Professional bodies of advertising, Laws and ethical issues in advertising, case studies, prominent advertising agencies 4- Corporate advertisements, types, importance and production

MJ (E) I Media Management

After completion of the course the students will be able to learn 1- Media Management- definition, concepts, types, characteristics of media industry, ownership patterns, models, Innovation and entrepreneurship. 2-Print media management, ownership, patterns, FDI in Indian 3 media, management practices in Indian media, Economics of Indian media industry. 3-PCI,DAVP, INS,ILNA and organization related to Media, regulatory bodies for print, TV, advertising, digital media. 4- Various laws related to Indian media.